本文來自:億恩網原創
作者:安吉
引言 利用你的listing,偷走你的購物車,搶走你的銷量——你是不是對那些跟賣的煩不勝煩?
在亞馬遜上,不僅是中國賣家,外國賣家也飽受跟賣的煩擾。然而,有賣家采用不同的方法趕走了所有跟賣,我們看一下這位賣家的分享↓↓↓
一,發警告信
發現跟賣,你應該先給對方發警告信,大多數跟賣在看到此警告信的24小時內就會停止銷售。警告信模板如下↓
Dear XXX,
It has come to our attention that XXX is using the XXX trademark without license or prior written authorisation from XXX.
XXX holds federal trademark registrations in the United States. So XXX listings violate XXX trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.
Therefore, we demand that you immediately remove all listings on Amazon.com in which XXX utilises our trademarks and images protected by copyright.
XXX currently has at least one listing on Amazon.com for products that utilise XXX trademarks and/or copyrights without authorisation.
See the following ASIN: XXX
XXX is the only entity authorised to provide authorisation to sell its products on Amazon.com. Your listing constitutes a violation of XXX trademark rights, copyrights, and Amazon’s Participation Agreement.
XXX 's infringing listings must be removed immediately to prevent damage to XXX brand and lost sales.
While XXX has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:
(1) Removed all of XXX trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of XXX listings of products it claims to be associated with XXX, including but not limited to the ASINs listed above
Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.
"We have received United States. Trademark Application and assigned serial number XXX to your submission." An official notification to you!
Thank you for your attention to this matter. Please contact us if you have any questions.
Legal on behalf of "XXX"
二,告對方侵權
如果你擁有知識產權(專利權、商標權、版權),可以直接聯系亞馬遜賣家支持,報告對方侵權。報告模板如下↓
ASIN: XXX
Dear Amazon Representatives:
- Business name of the violation seller: XXX
- Name of Brand: "XXX", REGISTERED NUMBER: XXX
This is XXX the owner of XXX.
I am hereby reporting a trademark infringement from one of Amazon's marketplace sellers, who have been verified as selling counterfeited "XXX" brand products in Amazon marketplace. "XXX" this seller involved in this issue, is selling under a selection of the following ASIN: XXX
We are able to verify this issue by the following reasons:
Proof of the violation:
-Copy of trademark registration certificate: (LINK TO YOUR TRADEMARK REGISTRATION PAGE)
-Certificate of Trademark Registration:ATTACHED
Please note that during the time of review, they may still be able to sell the counterfeited products to the customers. In order to prevent the continuation of this IP infringement issue, we would like to ask if Amazon Marketplace will remove their selling privileges as well as their existing listings with the ASINs mentioned above from their accounts.
This seller's counterfeited products in Amazon's marketplace is a violation of Amazon's IP policy. Their actions of these low quality counterfeited products have created a tremendous disappointment to our mutual customers, not only their shopping experience on Amazon.com but also my brand. I am hereby requesting an immediate removal of this seller's selling accounts in order to prevent further IP infringement acts on Amazon.com.
If no actions are taken in certain time and the scenario continues, we will seek for full legal actions against all related parties.
Sincerely,
XXX
三,測試購買
下單購買跟賣的產品,收到產品后拍照片,證明和自己的產品不一樣,然后以此為證據提交給亞馬遜。
如果亞馬遜在你第一次進行測試購買后沒有移除跟賣,你可以用幾個不同的買家帳戶重復此過程。
四,加入Amazon Exclusives
亞馬遜有個項目叫“獨家銷售計劃”(Amazon Exclusives)。一旦你獲準加入該計劃,亞馬遜就會清除你listing上的跟賣,但你需要向亞馬遜支付5%的傭金。
五,郵件轟炸
用不同的買家賬戶向跟賣發數百甚至上千郵件。亞馬遜系統會讀取你的所有郵件,如果有很多買家抱怨商標侵權、賣假貨或求好評,亞馬遜可能會暫停賣家的賬戶。
六,申請Brand Gating
如果你想徹底擺脫跟賣,Amazon Exclusives & brand gating是唯一的途徑。如果你的brand gating申請被批準后,就沒有人能夠再跟賣你的品牌。為了獲得brand gating批準,首先你需要完成亞馬遜品牌備案2.0。
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