本文來自:億恩網原創
作者:雷景
引言 黑五到了,年賺百萬的賣家運營賬號與你有何不同?
這篇帖子是由國外的一家媒體發布出來的。該帖原文認為,亞馬遜上每一分鐘都會有88000美元的進賬,(沒錯, every single minute!你想想光頭杰夫光抽取傭金就能賺多少了?),那么其中每年入百萬的賣家比例占賣家總數的16.7%,年入千萬的賣家占2.%。
同樣作為亞馬遜上的賣家,這些動輒百萬千萬的賣家是如何讓自己的listing 出現在搜索結果的首頁的呢?
1,優化產品Title
讓你的產品標題成為客戶的優先考慮,因為Title是買家在瀏覽商品時首先看到的東西。關于title,應該有一些關鍵詞包含在里面:
· Brand
· Product line
· Material or key feature
· Product Type
· Color
·Size
· Packaging/Quantity
舉個例子,如果你買的是枕頭套,那么tiltle就可以寫成這樣:
60 GSM Double Brushed Satin Stitched Pillowcase Set, Hypoallergenic, Wrinkle, Fade, Stain Resistant, Set of 2, Beige
考慮一些顧客可能會使用的其他的關鍵詞。比如如果你賣的是《指環王》(Lord Of The Rings),那么就可以把“lotr”作為一個關鍵詞。如果你是賣冰棒磨具的,那么“popsicle maker”就可以作為一個關鍵詞。
2,選對產品類別
產品放錯地方是什么概念?你一個賣襪子的放到牛仔褲的類別下,你覺得那些搜索“牛仔褲”來的客戶會點擊來買你的襪子嗎?
是的,結果就是產品沒對精準的客戶產生曝光。
數據發現,如果產品放在了最優最匹配的類別下方,銷量會翻升4倍。在你列出item之前,作出一個快速的調查,看它出現在哪個類別。
我們還以枕頭為例,當輸入這個詞時,在出現的多個選項里找出最適合的類別。很顯然pillowcase這個屬于Home & Kitchen。
3,產品描述里包含關鍵詞
關于產品描述,有兩件事需要注意。首先,使用子標題和bullet points來分解文本。其次,使用長尾關鍵字來說明產品的優點。不要把用關鍵詞堆砌描述和標題,這對提升排名是無益的。
還說枕套的例子,它的關鍵詞是:
枕套由100%的微纖維制成
塵螨耐藥;對過敏人群有良好的選擇
低過敏性,適用于敏感肌膚
免燙枕套;低維護,不需要熨燙
包封枕套,使枕頭被完全遮蓋。
比埃及的棉花更柔軟,更透氣
三排緞子縫制,極致舒適
標準尺寸的2個枕套,有2個枕頭大小20 " X 30 "。
機器可洗,干低,持久耐用
適合所有年齡和大禮物的母親節、父親節、生日、婚禮、商務禮品和圣誕節。
4,review
1,如果商家主動索要,70%的顧客愿意留評的。
2,當買一樣商品時,90%的顧客瀏覽的review少于10條
3,58%的顧客認為星級評論很重要
4,74%的顧客相信好評的真實性
5,54%的顧客在讀完好評后會愿意進入網站看看
所以,review的重要性可想而知。但索評是一個難題,送優惠券啊打折送禮品啊,一步小心就會踩到雷區。那么催評如何寫呢?
以下是由eGrowth Partners提出的優質模板,僅供參考!
Handling Problems
If you have any questions about our product or if your experience with us was less than perfect in any way, please contact us immediately at [insert link] so we can make it right for you!
We hope you love your new [insert product name]! If you have any questions or if your experience was less than perfect in any way, please let us know so we can make it right [insert link].
Sometimes when a product is delivered by mail it gets damaged in shipping. Or maybe it's not quite what you wanted. It may not fit right. You may have changed your mind. We understand and we are here to help! Click [here] for easy returns with Amazon or click [here] if you have a question. We want to make it right for you.
Asking for Feedback
Please take a moment and share your experience with others! [insert link] We use customer feedback like yours tocontinuously improve our products. Other customers on Amazon rely onreviews to make informed decisions. Thanks for helping to make Amazon abetter place to shop!
It has been a few days since your [insert product name] was delivered and we hope you are enjoying our product. As a small business, feedback from our customers means the world to us. We rely on people like you to let us know what we are doing right and where we could improve. Would you mind sharing your experience with others? [insert link] Thank you!
(模板來源
http://egrowthpartners.com/7-ways-product-review-manipulation-brings-amazon-sellers-down/)
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